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Disruptive Technologies – Part 1: How music editors are related to steam engines

Disruptive Technologies – Part 1: How music editors are related to steam engines

I am not into technologies, those that change so ever fast, and always. But I do observe technological trends, along which the development of scientific applications revolves.

And of all trends, perhaps disruptive technologies are the defining path of industrial implications, a linear passage that technological progress almost invariably follows. Though the concept of “disruptive technologies” is only popularized in 1997 by Harvard Business School Professor Clayton Christensen in his best-seller “The Innovator’s Dilemma”, the phenomenon was already evidenced back in 1663, when Edward Somerset published designs for, and might have installed, a steam engine.

As put forth by Clayton Christensen, disruptive technologies are initially low performers of poor profit margins, targeting only a minute sector of the market. However, they often develop faster than industry incumbents and eventually outpace the giants to capture significant market shares as their technologies, cheaper and more efficient, could better meet prevailing consumers’ demands.

In this case, the steam engines effectively displaced horse power. The demand for steam engines was not initially high, due to the then unfamiliarity to the invention, and the ease of usage and availability of horses. However, as soon as economic activities intensified, and societies prospered, a niche market for steam engines quickly developed as people wanted modernity and faster transportation.

One epitome of modern disruptive technologies is Napster, a free and easy music sharing program that allows users to distribute any piece of recording online. The disruptee here is conventional music producers. Napster relevantly identified the “non-market”, the few who wanted to share their own music recordings for little commercial purpose, and thus provided them with what they most wanted. Napster soon blossomed and even transformed the way the internet was utilized.

Nevertheless, there are more concerns in the attempt to define disruptive technologies than simply the definition itself.

One most commonly mistaken feature for disruptive technologies is sustaining technologies. While the former brings new technological innovation, the latter refers to “successive incremental improvements to performance” incorporated into existing products of market incumbents. Sustaining technologies could be radical, too; the new improvements could herald the demise of current states of production, like how music editor softwares convenience Napster users in music customization and sharing, thereby trumping over traditional whole-file transfers. The music editors are part of a sustaining technological to Napster, not a new disruptor. Thus, disruptive and sustaining technologies could thrive together, until the next wave of disruption comes.

See how music editors are linked to steam engines? Not too close, but each represents one aspect of the twin engines that drive progressive technologies; disruptors breed sustainers, and sustainers feed disruptors.

This character of sustaining technologies brings us to another perspective of disruptive technologies: they not only change the way people do business, but also initiate a fresh wave of follow-up technologies that propel the disruptive technology to success. Sometimes, sustaining technologies manage to carve out a niche market for its own even when the disruptive initiator has already shut down. Music editor and maker softwares continue to healthily thrive, despite Napster’s breakdown (though many other file sharing services are functioning by that time), with products like the AV Music Morpher Gold and Sound Forge 8.

A disruptive technology is also different from a paradigm shift, which Thomas Kuhn used to describe “the process and result of a change in basic assumptions within the ruling theory of science”. In disruptive technologies, there are no assumptions, but only the rules of game of which the change is brought about by the behaviors of market incumbents and new entrants. They augment different markets that eventually merge. In Clayton Christensen’s words, newcomers to the industry almost invariably “crush the incumbents”.

While researching on disruptive technologies, I came across this one simple line that could adequately capture what these technologies are about, “A technology that no one in business wants but that goes on to be a trillion-dollar industry.” Interesting how a brand new technology that seemingly bears little value could shake up an entire industry, isn’t it?

You are probably asking, why then that no one wants it? Or how true is the money claim to these disruptive technologies? And if it is true, what are the implications to the business practice? How do market incumbents and new entrants behave?

The scope of this article could only let me take the first question. Well, it is not that dominating companies are not visionary to see a disruption is coming. They can’t. A disruptive technology is inherently not attractive initially; no one could see how Napster could boom and lead to the thriving market of audio softwares like the music editors and mixers, except the disruptors themselves. Even if one manages to foresee it, the “Innovator’s Dilemma” is there to keep them from acting.

And as the books show, technology has always evolved in waves of disruption.

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Move Too Fast by Give It Up – PRODUCED by SCHWAPPACH AUDIO

FACEBOOK: www.facebook.com *********************************************************************************** ARTIST: Give It Up – www.facebook.com ***See the official music video for this song: www.youtube.com SONG: Move Too Fast ALBUM: Heart Of Gold EP *********************************************************************************** Audio is this video was produced at schwappach audio recording studios. ___________________________________________________________ ARTISTSBANDS Like the production? Interested in recording at Schwappach Audio? email Derek at: dschwappach@gmail.com Schwappach Audio and artist retain all applicable rights to audio uploaded. Any unauthorized used of this audio could result in lawsuit. Curious about use for a project? just ask.

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Velvet Season & The Hearts Of Gold – Camel Toe Central (unofficial video)

Super sleazy, chugging, seductive beast Camel Toe Central lures you in with a solitary kick-drum at heartbeat tempo, building with tense layers of p-funk percussion, sleazy dub-bass drops… by the time the off kilter psych-rock guitar comes in youll be a mess! This is the debut release on Gerry Rooney and Joel Martins new Lucky Hole imprint and the first release as Velvet Season & The Hearts Of Gold, which they describe as all about sharing their love of music with the world, having fun and not taking things too seriously. Well despite all this, this is an incredibly serious piece of production by two of the undergrounds best kept secrets. Joel Martin is, of course best known for his work with Radioslaves Matt Edwards as Quiet Village; I regularly find myself revisiting their early WhateverWeWant Records releases (especially at my Caravan residency, where theyre early-doors anthems) as theyre completely timeless pieces of sonic esoterica. Gerry Rooney is best known as DJ Harveys partner in the original edit label Black Cock, the classic edit imprint that launched a thousand bottom-feeding intro-extending bootleggers of dubious reputation. Still, they werent to know were they? The track in question is the charmingly named Camel Toe Central (which I guess could be an alternative name for an American Apparel photo shoot), an immaculately produced stripped-back drum, bass and percussion workout. The gorgeous ambient intro is worth the price of admission alone <b>…<b>

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Heart Of Gold by Give It Up – PRODUCED AT SCHWAPPACH AUDIO

FACEBOOK: www.facebook.comschwappachaudio *********************************************************************************** ARTIST: Give It Up – www.facebook.comgiveitupband SONG: Heart Of Gold ALBUM: Heart Of Gold EP *********************************************************************************** Audio is this video was produced at schwappach audio recording studios. ___________________________________________________________ ARTISTSBANDS Like the production? Interested in recording at Schwappach Audio? email Derek at: dschwappach@gmail.com Schwappach Audio and artist retain all applicable rights to audio uploaded. Any unauthorized used of this audio could result in lawsuit. Curious about use for a project? just ask.

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Gold Plated Shot

Band: Charmparticles Label: Terrestrial Records Director: Matt Lambert Producer: Mike Fitzgerald DP: Eric Giovon Production Designer: Holly Pitre Editors: Colin Rich, Matt Lambert Copyright Mallard Media, 2007

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Gold Plated Shot

Band: Charmparticles Label: Terrestrial Records Director: Matt Lambert Producer: Mike Fitzgerald DP: Eric Giovon Production Designer: Holly Pitre Editors: Colin Rich, Matt Lambert Copyright Mallard Media, 2007

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My First Production (MTP)

The very first tune i made and this belongs to Max Trucker productions. I used Audio Tool to make this

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Pasha Mjasnikov -Первая любовь (feat. Евгения) | LikeTV production | by GoRelov

Pasha Mjasnikov – vk.com —————————————————————— Оператормонтаж – Александр Горелов Режиссёр постановщик – Евгений Иванов —————————————————————— LikeTV production | by GoRelov – vk.com

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Burnaby Central LipDub 2012

Showcasing the newly constructed LEED Gold Candidate building, over 1000 students and staff from Burnaby Central Secondary participated in the filming of the LipDub during March 2012. DIRECTOR Ryan Hirakida PRODUCER Leo Chang TECHNICAL DIRECTOR Andrew Santos CAMERA OPERATORS Ziggy Linklater Andrew Santos LIPDUB PRODUCTION TEAM Nima Boscarino Amy Chima Cole Grabinsky Emma Grabinsky CJ Kanjilall Grant Lam Anju Lenihan Matthew Nakatsu Jeremy Pang Carlton Paniccia Mischa Price Tara Preissl Rathan Srivarathan Nikola Surjanovic Isolina Zazzara-Yu

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Swanky Tunes & Hard Rock Sofa vs. RHCP – The Edge vs. Waitin For (Thomas Gold Mashup)

Song – The Edge vs. Waitin For (Thomas Gold Mashup) Artist – Swanky Tunes & Hard Rock Sofa vs. RHCP Release Date – August 16, 2012 Link : www.marshmallowgunmusic.com Like us on Facebook! www.facebook.com Visit our Website for more music! www.marshmallowgunmusic.com Random Tags deadmau5 skrillex dj way electronic house trancish 2009 2010 2010 top best dj blend david guetta electro dj producer feed me sofi bang software dubstep unique Professor Green freestylers ukf dubstep epic network lazy richrecords wolfgang gartner dj blend youtube xmas christmas upload electronic house dj producer tiesto electro beat chase and status Electro House Techno Top Best New swedish house mafia quantum 2011 top best electro top best techno top best house daft punk rihanna immediate DnB Drum n bass nzmusic101 enzed ryan electro house deadmau5 electro house logic bassline massive electro bassline skrillex music tutorial synth tutorial ryan enzed tiesto wolfgang gartner music how to how to make a bassline music production dance production progressive best wolfgang ryanenzed music tutorials Apple logic tutorials dirtyloud porter robinson synthesizer electro house bassline native club instruments complextro dance music production skrillex bassline trance synths native instruments FTCA lazy rich making electro drums dubstep wobble wolfgang bassline produce dance music FREE Best Tunez Daily, Remixes, Djs, Videos, Partys you can download FREE house electro dance music 2011, winter, summer, hits <b>…<b>

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